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MIU MIU: The younger sister to Prada
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MIU MIU: The younger sister to Prada

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MIU MIU: The younger sister to Prada

The Story of MIU MIU

Named after the nickname given to the creative director of PradaMiuccia Prada, Miu Miu is the diffusion line of the Prada fashion house and often referred to as the younger sister to Prada. Launched in 1993, Miu Miu offers a more colorful and avant-garde look compared to Prada. Through Miu Miu, Miuccia Prada saw an opportunity to explore a new territory. At a time when Prada was at its most minimalist, Miu Miu offered a counterpoint: a sensual, rebellious take on dressing-up.

Embracing both couture savoir-faire and refined experimentalism, Miu Miu explores fashion as a rarefied form, giving elegance and sophistication a new and twisted meaning. Diverse inspirations, playing on masculine and feminine, historic references and a jilted modernity come together unexpectedly.

The sunglasses below are from Miu Miu’s most recent collection and as you can see, the design is both playful and colorful.

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Miu Miu has taken the world by storm

Three years after the launch of Miu Miu, the label shows its first collection at New York Fashion Week in 1995. Kate Moss was selected to star in the show, and this move instantly gained the attention of the industry. The image set by the brand, very feminine, anti-conformist and even rebellious at times, quickly gained a large following of women who were weary of suits and dark colors. However, the brand first reached its top when the label was showed in Paris in 2006.

Miu Miu has become a favorite of street style mavens, who take the quirky clothes to a whole new level

After the first Miu Miu boutique was opened in Via della Spiga, Milan, same year as the brand was launched, global boutiques has been opened occupying some of the world’s prime retail positions in cities like New York, London, Paris, Milan, Tokyo, Beijing and Hong Kong.

Miu Miu’s Summer Campaign 2017

It is easy to tell that Miu Miu’s communication strategy is inspired by its design. Its groundbreaking advertising campaigns always adds nuance and subtext to the collections themselves and the depth and variety present the complex layers of the Miu Miu woman. The aim is to define a fluid, uncontrived, even contradictory vision of modern femininity. Below is the brands Summer Campaign 2017.

Searching for winter sun 🔍 #miumiuFW16 #miumiueyewear 📷 @alasdairmclellan

A post shared by Miu Miu (@miumiu) on


Who is wearing it?

“Time moves slowly, but passes quickly.” #TheColorPurple #AliceWalker | sunnies via @adaireyewear, photo by: @abbywarhola

A post shared by Elizabeth Savetsky (@excessoriesexpert) on

Looking for Friday night… #miumiueyewear

A post shared by Miu Miu (@miumiu) on

Miu Miu really likes to play with designs that catches your eye. Below you can see some other classic models in different colors on both the frames and the lenses.

MU10NS

 

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MU08RS

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Embrace you style in a pair of MIU MIU sunglasses. Find your favorite model here!

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